In the inaugural episode of The AiCR Exchange, AiCR President and CEO Joe Furlong sits down with Kelly Granillo, who leads marketing for AiCR and MIAC, to talk honestly about year one, what the team tried, what landed, and what’s driving the strategy in 2026.
How did AiCR approach building its brand from scratch?
AiCR’s brand was built on one decision made early: no AI hype, no jargon, no overproducing. The team chose plain-spoken communication from the start because the problem AiCR solves, document bottlenecks, manual review, and inconsistent data, is one they understand firsthand. Kelly Granillo spent years on MIAC’s due diligence team as a data analyst before leading marketing, which means the messaging isn’t built from the outside in. It comes from knowing exactly what operations teams deal with every day.
How is buyer behavior changing, and what does it mean for AiCR?
Buyers are researching differently. Instead of browsing, they’re asking direct questions in Google, in ChatGPT, in Perplexity, and expecting specific answers fast. Generic marketing language doesn’t survive that kind of search. AiCR’s 2026 content strategy is built around this shift: publishing thought leadership and Q&A content that answers the questions buyers are actually asking, whether about document processing, operational bottlenecks, or how the technology fits into existing workflows. The AiCR Exchange is a core part of that effort, bringing real industry conversations directly to the market rather than waiting for buyers to find a brochure.
Frequently Asked Questions About AI Document Processing
How is AiCR different from other AI document processing tools?
AiCR is built specifically for mortgage and financial document workflows. It reads, classifies, and extracts data from inconsistent, real-world files and delivers confidence-scored, structured outputs teams can use immediately.
What kinds of documents does AiCR process?
AiCR processes the documents that mortgage and financial teams actually receive, including inconsistent, out-of-order, and difficult-to-interpret files. It handles document classification, field-level data extraction, payment history automation, and structured output delivery in Excel, JSON, or API formats.
About The AiCR Exchange
The AiCR Exchange is a live conversation series hosted by Joe Furlong. New episodes air live on LinkedIn on the second and fourth Tuesday of each month at 12pm ET. Follow AiCR on LinkedIn to catch episodes as they air and join the conversation.
About Kelly Granillo
Kelly Granillo leads marketing for AiCR and the broader MIAC enterprise. Before moving into marketing, she worked on MIAC’s due diligence team as a data analyst, giving her firsthand experience with the document challenges AiCR is built to solve. She can be connected with on LinkedIn.